Why did Chia Sisters choose to go through the B Corp Certification process?
When I started Chia Sisters I always had this idea of having a business that does things well at every step and in every decision that’s made. At the beginning most people would suggest giving 5 cents per bottle to a charity and then to base our brand around that activity. Which is a lovely thing to do, but I thought surely this shouldn’t just be about one thing. It must be something you spread across everything you do. You must have that integrity at every step of the way and be continually learning, advancing, and getting better.
I didn’t know about B Corp at the time, so I started to create an ethical framework within Chia Sisters to see how we can be both ethical and still be profitable and grow accordingly.
As we grew, I heard people talk about B Corp and the certification process. I had always been unsure about certification processes in general. I wasn’t interested in acquiring a new certification logo or ticking boxes. I wanted something where we would learn and understand what we could be doing better.
I then looked through the free B Corp online assessment and was blown away by the fact it was an ethical framework - something I was trying to evolve all by myself and it already existed! There is a lot of thought and care that goes into the different questions. It’s not perfect, it’s still evolving because ethics continually evolve according to the environment. Once I realised it was just what we needed, I jumped right on board and have learned a lot through the process.